Social media training.
A practical, self paced course that moves you off the algorithm’s rented airwaves and onto channels you own. Real conversations, relationships and an audience nobody else can switch off.
WHO THIS IS FOR
Built for the business owner posting into the void
If any of these sound like you, this course was built with you on the other end of the line.
The business owner tired of shouting into the noisy social media world.
You’re posting consistently, but reach keeps dropping and engagement feels like an uphill battle, owed to someone else’s mood, not your effort.
The consultant or freelancer building authority from scratch.
You know your craft. You need a repeatable way to turn that expertise into a following that trusts you enough to buy.
The marketer who wants a system, not more guru hacks.
You’ve tried the growth hack roundups. What you need is a strategy that holds up, whether you’re posting to LinkedIn or sharing to Instagram.
Anyone whose audience isn’t theirs yet.
If every follower, subscriber and customer lives entirely on a platform you don’t control, this course is the fix.
WHAT’S IN THE COURSE
Six modules. Build a social media system that works for you.
Strategic social media designed to get results. Less posting and waiting, more conversations and owned audiences.
Foundations
Discover your ideal customer – who you’re trying to reach, and go beyond surface level demographics.
Define the problem you solve, and find the language your ideal customers use
Platforms – Choose where to post and why based on your audience needs and preferences.
Metrics that matter
Your social strategy, defined in one page.
Content Creation
How to write for social media
Copywriting and content writing fundamentals
Blogging for business
Building a repeatable content strategy
The Customer Journey
How to build a customer journey
Lead magnets worth trading emails for
Building an offer at the end of the funnel
Active Growth and Outreach
Why posting and waiting is the slowest way to grow
Starting conversations – the outbound habits that move the needle
DM and comment strategy that doesn’t feel like spam or sales
Finding and reaching your people instead of hoping they find you
Growth tactics rebuilt around initiating, rather than broadcasting
Owned Media and Community
Why owned media is the only audience that’s yours
Building an email list people open
Niche newsletters as a growth and trust engine
Communities and memberships – bring followers home
Turning social followers into subscribers, members and customers
Performance Measurement
The performance metrics worth tracking
Running a SWOT of your social presence
HOW IT WORKS
Four steps to social success.
Each module leads into the next, from knowing who you’re talking to, through to bringing them to media you own.
Step 1
Get your bearings. Define your ideal customer, platform(s), and a one page strategy before you post another thing.
Step 2
Create with purpose. Write and publish content built to be read, not just scrolled past. Captions, copy and the strategy behind it.
Step 3
Reach out, don’t wait. Start conversations directly instead of publishing and hoping. The active habits that build reach.
Step 4
Bring them home. Move followers to your list, newsletter or community, media that’s yours, whatever the platforms do next.
WHY THIS WORKS
Two ways to run social media. only one is yours.
Most social media advice keeps you dependant on the platform’s mood. Will it show your content today? Or will it be lost in the crowd?
The Broadcast Model – Post content, then wait to see who shows up. Reach is controlled entirely by the algorithm. Your audience can vanish with one policy change. Growth stalls the moment you stop posting. Success is measured in likes not relationships.
The Direct Line Model – Start conversations instead of waiting for them. Reach built on relationships, not the mood of the algorithm today. Media you own outright. Compounds even when you’re not posting. Success measured by customers.
What You’ll Do, Week by Week
This is a loop the course teaches you to run, on repeat.
Step 1 Show up with a point. Publish content built around one clear idea for one clear person.
Step 2 Start the conversation. Comment, message, and reach out first instead of waiting to be found.
Step 3 Invite them into your world. Offer a reason to join your list, newsletter or community. Education, community, friends...
Step 4 Nurture not neglect. Keep showing up for the people who took your invitation. Check what worked and run the loop again.
Frequently Asked Questions
Got questions? Here are a few commonly asked questions about our social media content bundle.
How is the course delivered?
Through a mix of interactive lessons and practical tasks. Lessons teach the theory, tasks to implement as you go. There’s no time limit so you can move at your own pace.
Does the course offer lifetime access?
Yes. Once you enroll, every future update, including new modules, updates and bonus content is yours at no extra cost.
Is the course live?
No. It’s entirely self paced. You can start whenever you like, and you’ll have access to a private student community for questions along the way.
Do I need an existing following?
No. The modules are designed to meet you where you’re at. They’re just as useful if you’re starting from zero, or if you’re already established but need a bit of direction.
Do you offer refunds?
Yes. There’s a 90 day refund period. We do ask that you show you’ve tried the strategies in the course before you request a refund, and we ask you to give the course 30 days at least to implement what you learn.
What Students Say…
This training has provided me with super detailed information about all social media platforms and how I can use them to my advantage. It has lots of activities and workbooks to complete, enabling me to analyse my progress and quality of content, more than I ever have before, and it’s proving to be a success. I can already see it’s working and boosting my reach on Instagram. I can’t wait to continue implementing and continue growing. I highly recommend this if you’re looking to grow your business, or even yourself, and reach out to a wider audience through social media.
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Ready when you are. Social success is waiting…
Stop hoping the algorithm notices you. Start building an audience that’s yours, one conversation, one subscriber, one reader at a time.
Have a question? Email us hello@laidbarecommunications.co.uk
Reach Us
Have questions before you buy? Leave us a message and we’ll get back to you in two business days.