A 30 day social media plan built around the customer journey
You write it. We map it. A clear social media strategy with clearly defined pillars, weekly themes and a 30 day plan tied to how your customers move from stranger to regular. Every post has a job to do.
WHO THIS IS FOR
You want to post yourself. You just don’t want to guess what to post.
You’re not looking for someone to write your content for you. You want to stay the voice of your own business, you just need a plan that tells you what to say, when and why.
A strategic document that gives your content structure and purpose, so you’re not starting from a blank page every week.
It’s built for business owners who want more ownership over what goes out under their name, but are done posting whatever comes to mind, or what generic ideas AI spits out.
You fill in a short brief about your business and audience. We do the strategic thinking, pillars, themes, journey mapping and the 30 day plan, and hand it to you to run with.
WHAT’S IN THE STRATEGY
Content pillars that give every post a reason to exist.
Instead of guessing what to post, you’ll work from a small set of defined pillars, the recurring themes your content goes through, each doing a different job for your business. Everything you’ll receive for your £199 investment.
Pillar 1 Proof
We’ll develop a series of proof posts to showcase the best of your brand. Results, testimonials, before and after stories and case studies.
Pillar 2 Perspective
Your opinions, contrarian thoughts, industry takes all packaged up into unique, content that only you could write.
Pillar 3 Process
Here we show how you work. We’ll talk about your signature process (or help you create one if you don’t already have a method, model or framework), and show what it’s like to work with you.
Pillar 4 People
Humans make your brand special. This will put the spotlight on the people who make your business run. Your customers, your community and your team, as well as trusted experts to demonstrate authority.
HOW IT WORKS
Four Steps. No calls required. A content strategy without the guesswork.
Step 1
Buy the strategy. Pay once through the link on this page. No subscription or contract.
Step 2
Complete the brand questionnaire. A short brief about your business, audience and goals, completed at a time that’s convenient to you.
Step 3
We build the strategy. Pillars, themes, journey mapping and your 30 day plan, built from your questionnaire.
Step 4
Delivered to your inbox within 5 working days of completing the brand questionnaire.
WHY THIS WORKS
Content that matches where you customer is.
Posts written without a clear destination rarely move anyone. This strategy maps your pillars against the stages your customers pass through, from first noticing a piece of content and interacting with your brand, to becoming a regular customer and brand advocate.
The Four Step Process
The bundle isn’t designed to chase vanity metrics. It’s built to move people from a platform you don’t own to one you do, so your business isn’t at the mercy of the algorithm.
Stage 1 Get Seen. Your 12 posts build awareness, showing up consistently where your audience already is.
Stage 2 Earn trust. Each post is written to sound like you, so people stick around and want to learn more about your brand and services.
Stage 3 Move to owned media. Posts are build with subtle techniques to point people to your email list, community or booking page, channels you control.
Stage 4 Communicate. Build connections with your audience so they keep coming back for more content, lessons and learning.
Frequently Asked Questions
Got questions? Here are a few commonly asked questions about our social media content bundle.
What's the difference between a strategy and content bundle?
The £150 bundle is fully written content, ready to post as is. This service is strategic direction, pillars, themes and a 30 day plan, that you use to write and post your own content. If you want it written for you, the content bundle is a better fit.
Will you write the posts for me?
No, this service gives you a strategic framework and daily direction rather than finished posts.
Do I need to get on a call?
No. Everything is built from a short written questionnaire you complete after purchase. We find this works better for busy clients who don’t want another meeting scheduled into their diary.
How long does delivery take?
Within 5 working days of purchase. You’ll receive everything by email, in one go, ready to use.
What if I don't post consistently, will the plan still work?
The plan is built to make consistency easier, sometimes it’s having to start from scratch that’s the hardest part. You can follow the strategy exactly, or use it as a flexible reference, either way, you’ll always know what a post should be doing.
What Clients Say…
“Rachael is fantastic, nothing is too much trouble. Would definitely use her service again. “
Wonderful work delivered on time. Great communication and took the time to really understand the brief. Am sourcing additional work already.
No more guessing what to post or making do with AI slop.
One payment. A short questionnaire. A 30 day strategy built around your customer journey.
Have a question? Email us hello@laidbarecommunications.co.uk
Reach Us
Have questions before you buy? Leave us a message and we’ll get back to you in two business days.