Strategic Content
To fuel your marketing campaigns, establish authority and build credibility in your niche.
Strategy
Knowing what content to produce for the results you want to achieve.
Content Writing
Writing content to meet specific business goals and better serve clients.
Audits
Understanding strengths, weaknesses, opportunities and areas for improvement.
Content for Service Providers
Your business will face unique marketing challenges, but one of the most effective ways to overcome these is to position your brand as the go to expert. You might be a coach, a professional service firm or creative. But all these services have one thing in common. A consistent demand for quality leads. And content is just one way to achieve this. Content hubs or resource libraries can give clients the foundational knowledge they need before making an enquiry. Guide them through the process, help them understand why they need your services and deliver exceptional customer support if they do work with you.
Our specialty is crafting content hubs or knowledge bases along with supporting content, to provide advice, guidance and support to prospects and clients.
Services at a Glance
We have a curated collection of services to meet the needs of service providers. If you’re just starting out, or you’re an established business who needs a content boost, we have a selection of services at different price points to meet every content need and budget.
Content Marketing
Good content can educate, entertain and tell captivating stories. Before people buy services, they first buy you. Strategic content and a well articulated message sells your knowledge, expertise and brand. It also places you in a position of trust and can generate quality leads. Good content has the ability to:
Bring more people to your business – whether that’s through social media, online search or through an article promoted in the right places.
Engage and captivate your audience – People who genuinely care about your brand and who want to hear from you.
Give you higher rankings – Optimised content can play a key role in attracting the right traffic to your website, increasing the number of people who find you through Google search.
Thought Leadership
If you are not communicating from a place of authority, is it even beneficial to publish and distribute content at all? If you sell an idea or service, people want to hear from you – your perspectives, vision and experiences. Thought leadership can:
Cut through the noise – The online space is more crowded than ever. Positioning yourself as a thought leader will elevate you above the noise, making you the go to resource in your industry.
Enhance your reputation – Good thought leadership can really enhance consumer perception. It draws attention to the obstacles and opportunities that exist in your industry. The quality of your communications really does matter.
Impact buyer behaviour – An increase in authority and reputation naturally leads to more connections and leads. Time is a valuable commodity and when people take the time to consume your long form content, they are invested in you and what you have to say. Therefore, it becomes much easier to build deeper connections.
Ghostwriting
If you have a bold idea to write a book, article or content hub but you don’t want to pen the content yourself, you can outsource to a ghostwriter. It will be your ideas shared under your name but using our words. No one will ever know we wrote the content for you. Ghostwriting can:
Save time – Many entrepreneurs and business owners are time poor and it stops a lot of us doing many of the things we want to – writing that book, sharing that article series or creating that course.
Diversify service offerings – Achieve business growth with a new product you can sell over and over, without all the work.
Revise existing content – If you’ve started to write something before and it’s sitting on a shelf getting all dusty and neglected, we can bring it back to life with a fresh perspective and revision. Don’t let go of your dreams just because you lack the time.
What our Clients Say
Rachael did an excellent job! Very fast in response and one of the most reliable writers we’ve worked with.
Thank you very much.
Fantastic, Exactly what we were asking for.
Fantastic work. Extremely detailed, great communication, on time and we could not be happier. We have our content writer from here on out. Awesome.
Fantastic work every time. I wouldn’t use anyone else. Rachael’s work is consistently good and of high quality.
I set Rachael a big task. I needed lots of categories and product descriptions in a short space of time and Rachael turned it round super quickly and did a great job. Great working with Rachael, highly recommended.
Rachael provided an outstanding piece of work far above and beyond what was expected. Her attention to detail and writing style is exceptional, wouldn’t hesitate to hire again. Rachael is a great writer, absolutely committed and follows through – the quality of work is outstanding.
Reach Us
Question about content marketing? Looking to build a content hub to better serve your clients? Send a message and we’ll get back to you within 24 hours.
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