Strategic
Communications & Content
Fuel your online campaigns with creative words, effortlessly guide prospects through the customer journey and fill your diary with exciting new projects.
Communications for Every Business
Your one stop shop for all things communications, our content can cover every touchpoint in the buyer journey. On demand writing services can bring people to your business and encourage them to stay. Your online presence is the focal point of all our content – communicating to expand your reach, amplify your message and position you as the go to expert in your industry.
Good content can educate, entertain and tell captivating stories. Before people buy services, they first buy you. Strategic content and a well articulated message sells your knowledge, expertise and brand. It also places you in a position of trust and can generate quality leads. Good content has the ability to:
Bring more people to your business – Whether that’s through social media, online search or through an article promoted in the right places.
Engage and captivate your audience – People who genuinely care about your brand and who want to hear from you.
Give you higher rankings – Optimised content can play a key role in attracting the right traffic to your website, increasing the number of people who find you through Google search.
If you are not communicating from a place of authority, is it even beneficial to publish and distribute content at all? If you sell an idea or service, people want to hear from you – your perspectives, vision and experiences. Thought leadership can:
Cut through the noise – The online space is more crowded than ever. Positioning yourself as a thought leader will elevate you above the noise, making you the go to resource in your industry.
Enhance your reputation – Good thought leadership can really enhance consumer perception. It draws attention to the obstacles and opportunities that exist in your industry. The quality of your communications really does matter.
Impact buyer behaviour – An increase in authority and reputation naturally leads to more connections and leads. Time is a valuable commodity and when people take the time to consume your long form content, they are invested in you and what you have to say. Therefore, it becomes much easier to build deeper connections.
Copywriting is the foundation of your online sales, but good copy doesn’t just sell. It piques curiosity, sparks imaginations and inspires action. Every word, sentence and paragraph must weave a compelling narrative, all of which compound to deliver a bold message that demands to be acted upon. Good copywriting can:
Strengthen your brand – Let your personality shine, show your uniqueness and how you differ from the competition. Combine personality with strategic communications and you have a winning combination.
Master your market – Infuse your copy with industry insights. It really does make all the difference. It shows you know your stuff and it engages prospects.
Capture and Convert – Give people a reason to stop the scroll. Capture their interest long enough for them to become interested in what you do and how you can help them.
An online course can take your business to new heights. Package your services into a well rounded product and you can serve more people, share your expertise and monetise your knowledge. Course writing can:
Help you scale – When written and packaged correctly, a digital course has infinite potential for scaling your business. It can free up more of your time to focus on business growth.
Give you an additional revenue stream – What better way to grow your business than build additional streams of revenue?
Position you as an industry expert – If your big business goal is to become an authority in your industry, a quality online course can help you get there.
If you have a bold idea to write a book, article or course but you don’t want to pen the content yourself, you can outsource to a ghostwriter. It will be your ideas shared under your name but using our words. No one will ever know we wrote the content for you. Ghostwriting can:
Save time – Many entrepreneurs and business owners are time poor and it stops a lot of us doing many of the things we want to – writing that book, sharing that article series or creating that course.
Diversify service offerings – Achieve business growth with a new product you can sell over and over, without all the work.
Revise existing content – If you’ve started to write something before and it’s sat on a shelf getting all dusty and neglected, we can bring it back to life with a fresh perspective and revision. Don’t let go of your dreams just because you lack the time.
Content & Communications Written for Business
Freelancers
A one man (or woman) band? It’s a challenge being a sole trader. We know, we’ve been there. You’ve got to wear many hats. But you don’t have to with the right support. We can keep your content machine ticking over while you focus on other things.
Small Business
Small business life can be tough. So many tasks and not enough time. Content’s often one of those things that gets neglected. But not with us as your content and communications partner. Regular content taken care of by our expert writers.
Growing Business
You’ve got a vision – but there are some business things (like creating content) slowing you down. Why not lighten the load by outsourcing some or all of your content creation? Focus on what you love instead while we focus on bringing your brand to life with words.
Agencies
A growing client list can be exciting, but sometimes the overwhelm can kick in – how will you fulfil all your client work to a high standard and keep your content flowing? The answer is often outsourcing. Let us lighten the load.
Content for the Customer Journey
Effortlessly guide people through the customer journey, serving them with relevant, interesting and engaging content that subtly moves them towards a purchase. The customer journey is no longer linear – consumers don’t follow a straight line from start to finish. They dip into and out of the customer journey many times before deciding to buy. This is why creating content across multiple touchpoints can meet them where they are and give them indicators of where to go next.
Clear Messaging
When your messaging really hits home, that’s when you know you’ve got the right people in your network. Clarity and conviction in your communications really does make all the difference. But sometimes it can be difficult to find the right words, particularly when you live and breathe your business every day.
Stories that Sell
When we are captivated by a story, particularly an emotional one, it forges a bond, a connection that is difficult to break. Communications is all about uncovering those big and little moments that can be turned into compelling stories that not only capture and hold the attention of your audience, but encourage them to stick around and find out what’s next.
Make it Easy to Connect
Meet your prospects where they are, take them by the hand and show them the way to a better future. This is the undeniable power of content. Provide a glimpse into the future for your prospects and show them how they can get there (making it as easy as possible), they’ll gladly join you on the journey.
Laid Bare Project Stats
Businesses Changed
Ghostwriting Projects
Stories Told
Courses Delivered
Success Stories
Omg wow!!! Smiling ear to ear the whole time I was reading it. This is exactly what I wanted! The right method, tone & info. All of what I had in my confused but excited head is now in writing!
So glad I found you! Absolutely love it. Thank you! This is the perfect start. Now I can plan the next step. Look forward to working with you again on phase 2! Thank you!!!
Rachael provided an outstanding piece of work far above and beyond what was expected.
Her attention to detail and writing style is exceptional, wouldn’t hesitate to hire again.
Rachael is a great writer, absolutely committed and follows through – the quality of work is outstanding.
Excellent quality work and completed quickly. Fast responses and will continue to work with Rachael in the future. Massively helped me out by completing double the workload in a very short amount of time. Would highly recommend. Utilise Rachael’s services monthly and she greatly helps us out with excellent articles that are delivered very fast.